Read our blog. Develop a sense of what we publish. Subscribe to our newsletter to get our most recent posts.
Write for a specific audience (see above). Address their needs, fears, challenges, burning questions, pain points.
Decide the tone of your piece. Do you want to move, inform, engage, entertain your reader. Edit your intro so that the point of your post is ridiculously clear.
Our community is the hero of your story, not Deedmob! We value authenticity & want readers to feel like they’re part of an online community. Not like they’re constantly being sold to.
Think of the CTA. However, keep in mind that each piece of content has a different purpose and therefore a different Call to Action.
Be prescriptive. Don’t just tell readers to do something. Explain how. Put yourself in your audience’s shoes when reading your final draft.
Digest things for your reader. Believe or not, your reader won’t know as much about your topic as you do. Don’t be afraid to use analogies & take the time to explain things properly.
Tell a story – like a journalist. Cover who, what, when, where, how, and why. Make it personal. Share things you’ve done and seen, lessons you’ve learned, money you’ve saved (or earned), audiences you’ve grown, problems you’ve solved, etc.
Make it concrete. Give examples, details, metrics. Tell and show. Make it real. Deliver aha moments for readers who may be scratching their heads.
Make it long enough to engage and enrich readers (and no longer): We don’t have a word-count goal.
Use a friendly voice. Say ‘we’ and ‘I’ for stories. Keep it young & fresh. This isn’t your final-year thesis.
Include high res images (PNG or JPGs) and/or video or infographic embed codes.
Give credit. Check your facts and quotations. Cite your quality sources.
Let your heart show. Where appropriate (personal stories), share your feelings!